Usakhelauri (meaning 'nameless') is the rarest and the priciest Georgian wine. Growing only in a couple of remote mountain villages, Usakhelauri is truly a precious resource and a part of the national heritage. The legend has it, this semi- sweet red wine was so special, people couldn't find a name for it.

We decided to give the Nameless wine appropriately nameless, minimalist treatment.

Stark black-on-black typography adds to the exclusive nature of the custom bottle. The red/blue glow at the bottom of the label is inspired by the signature color palette during the harvest season when Usakhelauri grapes turn dark blue, while vine leaves get a burning red hue.


Nick Kumbari